‘Doctor Strange 2’ Featured With $36 Million In Preview – Deadline

MIDDLE FRIDAY: Sam Raimi’s Return to Marvel, Disney’s Doctor Strange in the Multiverse of Madness, is eyeing $85M+ Friday at 4,534 theaters according to industry estimates. That amount includes $36 million a night in preview.

Between opening days, it will be the 8th largest of all time in the United States, after Star Wars: Rise of Skywalker which earned $89.6 million and earlier Avengers: Age of Ultron which earned $84.4 million. Doctor Strange 2 also the biggest opening day for Disney since 2019 skywalker, their last big blockbuster before the pandemic hit.

Weekend projections continue to be wild. Many believe Doctor Strange 2 have the opportunity to $190M-$200Mbut if ticket sales do a lot, then we can see more in a $180 million 3 days. Mother’s Day falls on a Sunday and despite Wanda Maximoff being a fierce mama bear, Doctor Strange 2 not a movie you would take your mother with.

Last night’s audience for the Benedict Cumberbatch-Elizabeth Olsen-Rachel McAdams film was 4 stars on the PostTrak Comscore/Screen Engine with 81% positive, and 18-34 viewers at 63%. Men over 25 years received 38% (85% score), men under 25 years 24% (rate 79%), women over 25 years 23% (77%) while women under 25 years replaced 16% (81 score) %). So far, 71% definitely recommend for the sequel. Demo diversity is 34% Caucasian, 30% Hispanic and Latino, 18% Black and 11% Asian.

In 2nd place for the weekend was Universal/DreamWorks Animation’s Bad People with $2.5M today across 3,838 locations, -33% from last week, for the third weekend $11.1M, -32% and a running total of $58.9M.

The three went to Paramount’s Sonic the Hedgehog 2 in weekend 5 at 3,358 places, Friday $1.6M, -37%, and $7M+ weekend for a running total of under $171M.

The four go to Warner Bros.’ Fantastic Beasts: Dumbledore’s Secret on 3,051 sites, with $1M Friday, and $4M+ weekend with EOD Sunday for $86M.

A24’s Everything Everywhere At Once at 2,000 locations on Friday 7th will earn $900K in fifth place, $3M+ 3 days and a running total of $40.9M.


FRIDAY AT: Disney/Marvel’s Doctor Strange in the Multiverse of Madness raised $36 million from the preview starting at 3 p.m. Thursday. That’s the second best preview during the pandemic after Spider-Man: No Way Home$50 million back in December. Overall, this is the eighth largest preview performance ever, ranking behind Avengers: Infinity War$39 million in 2018.

The Sam Raimi-directed film debuted in 4,534 theaters, making it the seventh-largest opening film ever. As is typical of other Marvel films, the question is how much frontload is it? Doctor Strange in the Multiverse of Madness is. Industry expectations are at least $160 million. Either way, that’s Disney’s biggest opening during the pandemic, besting Shang-Chi and the Legend of the Ten Rings ($75.3 million), and for exhibition, it’s a great sign that the summer box office is off to a fantastic start.

Critics weren’t as impressed with the sequel as it was in the first, with 77% fresh on Rotten Tomatoes compared to 89% Certified fresh on the 2016 issue. Doctor Strange 2 also far below the last Marvel movie, Spider-Man: No Way Home, which collects 93% certified fresh. That said, this 2015 Avengers: Age of Ultron looks like a good comp here. The film was 76% certified fresh with critics, and earned $27.6 million in preview (indeed, it started at 7 p.m.). That preview made up 33% of Ultronthe first-day box office was $84.4 million, which turned out to be an opening $191.2 million. That’s one possible way Doctor Strange 2 can weave its magic.

Doctor Strange 2 also recorded the fifth-highest Thursday night preview for Imax with ticket sales of $4.2 million from 410 auditoriums.

As of Tuesday, Disney had measured $60 million in ticket sales for Doctor weird 2, behind No Way Home$120 million.

Overseas for Doctor Strange 2 over the first two days reached $85.7M, which is 12% lagging No Way Home+172% up front Doctor Strange and +197% up front Batman on a like-to-like basis. Like Batman, Doctor Strange 2 don’t have our Russian China in offshore booking.

‘Doctor Strange In The Multiverse Of Madness’ Earns $86 Million Over Two Days Abroad – International Box Office

Among the regular titles released, Universal/DreamWorks Animation’s Bad people ended the second week with $19.5 million and a running total of $47.8 million; on Thursday it made around $555K. A24’s Everything Everywhere At Once committed $494K yesterday, down 30%, sending its six-week total to $38.2 million. The most important Sonic the Hedgehog 2 grossed $410K in its fourth Thursday, putting its running total at $163.7 million. Second Thursday Focus Features for Northerners is $400K, bringing the total to $25.2 million. Warner Bros Fantastic Beasts 3 was fifth yesterday with forecasts of $380K, -38% and $82M running over three weeks.

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