Now it’s personal: Pushing boundaries to make Sub7 possible – Elite News

“It’s been a fantastic cruise – you can throw the meeting out the window and it’s very exciting.”

It’s clear talking to the owner and CEO of HUUB Dean Jackson Sub7 isn’t just about Alistair Brownlee vs Kristian Blummenfelt.

It’s also HUUB’s battle with Trimtex and many others – it’s about doing what his company has had from the start; pushing the boundaries of innovation and design.

“I know we’re not the stars of this, but there’s a lot of pride and passion here,” Jackson said. “We have the best jerseys, the best wetsuits. But thanks to Alistair, we have the best athletes, thanks to Jacob [Tipper], we have the best drivers. So yes, I am very personal. come on! “

Clearly, the process is one he relishes so far, explaining: “It’s been taking the best theory you can take at any time, and applying that science. I think that’s what’s important in HUUB’s philosophy. The components – the way of science. There is no right or wrong in science. Essentially it is problem-solving, which is what makes it so interesting.

“This is our opportunity to underscore our innovative authority in swimming, cycling and running, and showcase the brain fire we have behind the Sub7.”


learning all the time

Obviously HUUB will be most closely linked to the wetsuits they developed with the Brownlees, but they also have an incredibly close link to the bike as sponsor of the Ribble Weldtite team, which has been ranked No. 1 UCI domestic team in the UK for the third year in a row .

Jackson – love the whole Sub7 project [Photo credit: HUUB]

Jackson told the story, saying, “We are very proud of the absolutely extraordinary team ‘Tipp’ has put together for the bike.

“How as a company we get out of our comfort zone and move on, yes, we understand water, but let’s understand aerodynamics to attract the best people and make the best products.”

It’s clear that he also sees the Sub7Sub8 project as a real opportunity for triathlon as a whole: “It’s different for the sport, and it also promises to bring it to a wider crossover audience.”

Jackson and his colleagues embraced looser rules, as he explained: “When you’re playing the same game with the same rules all the time, you know how to maximize things.

“But when something like this comes up, you can throw an appointment out the window, which is very exciting.”

The HUUB brand takes its name from human movement expert Professor Huub Toussaint, and Jackson added: “For me and Professor Huub, we both started the Zoom call with big smiles – it was ‘great, a lot to watch. Juice item’.

“I’m glad the cycling world is talking about it as well. I just think it shows that triathlon is actually very advanced and a lot of technology really bleeds. And the incredible athletes we have in the sport.

“Look at the four athletes lined up for Sub7Sub8. I mean, wow, who would have thought they would swim, ride and run in one race in a day?

You go back to the first Iron Man and you never thought it was possible, did you? So for me, it’s also a great opportunity for the sport to show itself. “

dance online

Sub7 also makes science stand out in an engaging way.

Jackson added: “I think there’s a lot of interest in the science of carbon trainers for running and aerodynamics on a bike. But one thing that doesn’t get a lot of attention is the fluid dynamics in the water. I think there’s something behind that Very interesting story.

“The Alistair suit we designed for the Sub7 is a perfect example. It’s obviously focused on top and elite angles, but you can work on ordinary people with extra buoyancy etc. and how it will help them.

“From the beginning, we were pretty much just a blank canvas – we were looking for all the extremes. Like complete body isolation, almost a surfboard, basically just paddling on your wetsuit. But there’s one thing you’re too Extreme. So as the journey progresses, we dial it back.

“We talked to some of the guys involved in Breaking2/1:59 and they talked about Eliud Kipchoge wearing a more aerodynamic outfit. But they rejected that and he wanted to still be seen running in a vest. I think, You have to stay true to the sport. But let’s dance on that line too!

journey of discovery

Alistair Brownlee Jonny Brownlee Huub

“We had fun experimenting with wetsuits, but also no wetsuits. Who said Alistair might not show up in a wetsuit?! We’ve looked at different thicknesses of neoprene. We played with some 10mm , and found some optimization around 8mm. But it’s not neoprene. It’s the material of your running shoes.

“We found some new materials, but the side effect of these new materials was that it was a bit stiffer. For some swimmers, there were benefits to wearing a stiffer swimsuit, but Alistair’s personal swimming style meant that we incorporated Rotating parts have been added to allow different swimming areas to suit him.

“But the next step is because you add more stiffness, transitioning from the water to the bike, he has to run that part, so that needs to be taken into account.

“So it’s been a fantastic ride, what can we really do, how crazy we can be.”

The Pacing Team has now been finalized and brothers Jonny and Richard Varga will be joining Alistair – more work has been done to get it right. Everything will be revealed on the day!

Big opportunity for bike legs

Ultimately, the biggest focus is on the bike legs, for the simple reason that this is where the biggest gains are made.

“That’s why Jacob really chose the Pacers,” Jackson added. “You can be the fastest swimmer in history with Alistair, but the most important thing is that bike leg.

“I think it’s important to prioritize what you think works and spend the most time and energy where it makes sense.”

Jacob Tipper Copyright Ribble Weldtite Pro Cycling
Jacob Tipper curated the bike legs [Photo credit: Ribble Weldtite Pro Cycling]

Tipper explains how the plan worked: “So we gave Alistair some concrete work to do on their own. He’s been out doing some mobility pacing. That’s our suggestion, doing it on Jonny’s wheels. something like that.

“It’s about draft efficiency, the most important thing. But there are also elements like pedal travel when you’re driving behind people at high speed. By having higher inertia and just suddenly increasing your speed and then adapting to it, these tiny little Micro bursts are in the pedal stroke.

“Ultimately, Alistair gave us some ideas about what he wanted to work on, and what power requirements he thought was right for him.

“And we’ve worked out how to be fastest while providing maximum protection. If we were to run a timed lap trial with just one person at full force, we might have run the absolute fastest – eight starts means 45 Minutes or so and then run again. But there are downsides to that too, so it’s working out all the options. How many people can you give him picks to make it easier for him, and they can also affect their energy levels, depending on What can they do on the front lines?”

Whatever the ultimate strategy, Tipper is confident that Brownlee will put the Blummenfelt on the bike leg!

great respect

While both Jackson and Tipper’s enthusiasm and insight are all too clear, so is their admiration for those they hope to propel Sub7 to victory.

Jackson said: “When Alistair did the triathlon, he wasn’t sitting in a hotel room playing Fortnite or something. He kept going and got his degree — he was too smart.”

Working with him over the years, he added: “He’s just brutal and honest, and I want that. When we developed wetsuits in the past, it was very simple, with maximum buoyancy, maximum flexibility. But this is different, for me It’s a bit like giving your homework to the principal. It’s going to be checked, it’s going to be tested, and no one is better suited to analyze it.”

Alistair Brownlee Pain Sub7
Driven – Alistair Brownlee will attempt to enter Sub7 on June 5 (Pic: Mana Studios).

Tipper totally agrees: “Honestly, he’s been really good at that. We’ve had issues with World Tour athletes or World Tour coaches who haven’t embraced the science before and they don’t understand.

“And Alistair will be happy to challenge you on anything. I think the word he’s ‘no fools’ might sum him up pretty well. He won’t take any bull **** but he respects when the process is done right and he Very enthusiastic about it.

“He goes out and finds prototypes of things to test these things. He’s very motivated, and he’s very smart. It’s fantastic, and it’s always a pleasure to work with athletes who obviously really want it. For some athletes, it’s a bit It’s like dragging a horse into the water hoping it will drink, and Alistair is like throwing you on the horse’s back and dragging you there.”

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