The Bad Guys is the latest family film to become a box office hit, further proving that Disney made a mistake with the release of Pixar’s Turning Red.
Outstanding box office performance from Bad People meaning family films continue to be a popular choice for moviegoers — something Disney should be aware of. On its opening weekend in the US, Bad People grossed around $24 million, surpassing fellow new releases Northerners ($12 million) and The Unbearable Weight of Great Talent ($7.2 million) and remnants of Sonic the Hedgehog 2 ($15.2 million) and Fantastic Beasts: Dumbledore’s Secret ($14 million). The impressive earnings show that Disney’s decision to put Pixar’s Be Red going straight to Disney+ was a big mistake.
Bad People has a star-studded cast led by Oscar-winning actor Sam Rockwell and featuring the signature voice of Richard Ayoade. Based on Aaron Blabey’s popular book series, animated features follows a criminal gang of anthropomorphic animals, led by Mr. Wolf from Rockwell, when they pretend to be nice. The film was released in a number of international markets in mid-March but only hit US theaters a month later, on April 22, 2022. Globally, Bad People has grossed $87 million, and it will soon hit nine figures after its impressive US debut.
The success rate Bad People has been achieved surprisingly because Mr Wolf and his friends are not as well-known compared to other family-friendly properties that are hitting theaters these days. It just proves that there’s a high demand for fun adventure films that the whole family can enjoy, no matter if it’s based on nostalgia, sequels, or new ideas. With that in mind, there’s no reason Disney isn’t giving all future Pixar movies a theatrical release either.
The Bad Guys Is Another Family Friendly Box Office Success
The trend that appears in theaters that Bad People continue is that family-friendly films do well at the box office. Sonic The Hedgehog 2 is currently the fifth highest-grossing film of 2022 worldwide, having reached nearly $300 million. And the animated sequel Sing 2, which was released in December 2021, has grossed over $400 million globally. Neither of the films will win major awards, but families go to see them because they are entertaining, action-packed, and full of laughs that kids and parents alike can enjoy.
Bad People produced by DreamWorks Animation, one of the industry leaders in creating kid-friendly franchises, including Shrek, Kung Fu Pandaand Boss Baby. Bad People The ending leaves it open to being the company’s next major franchise, and a sequel is likely to happen given the popularity of the first film already in theaters. Disney and Pixar may be the most famous animation studios in the world, but DreamWorks has proven it again with Bad People being such a box office hit that there are benefits to still supporting family-friendly films theatrically.
Box Office The Bad Guys Make Disney+ Pixar’s Choices Worse
Saw a strong opening weekend for Bad People made Disney’s controversial decision to put out a brilliant family film, like Pixar Be Red, to Disney+ without a theatrical release is increasingly being questioned. Concerns over the COVID-19 pandemic played a role in Disney’s choices, as they believed the family wasn’t ready to return to theaters in March 2022. But Disney’s box office performance Uncharted ($392 million worldwide) and Batman ($759 million), both of which were released on the big screen in March, suggesting that, in general, audiences are indeed ready to go out.
Be Red deserves a theatrical release, but other factors played into Disney’s decision to explain to Disney+ is the need to provide unique content to the service on demand to incentivize subscriptions. But skipping theater shows could hurt the company’s bottom line if they continue to put films from Pixar, one of their most popular divisions alongside Marvel Studios and Lucasfilm, directly onto the online platform. Before the pandemic, Good dinosaur is Pixar’s highest-grossing film, but it’s still grossing $333 million worldwide, so for sure Be Red deserves a chance at the cinema.
Providing all Pixar movies with theatrical performances will not compromise the content offerings that Disney+ can make to potential customers. Disney could emulate the strategy of rivals such as Paramount+, which add movies to their streaming platform immediately after their cinematic release. For example, 45 days after his successful show in theaters, which was very popular Jackass Forever has been added to Paramount+. This approach will work for Disney because they own the exclusive rights to Pixar films, so they can be added to the online service after their time in theaters ends. In addition, Disney+ has a lot of original content for customers to enjoy, just like Marvel moon knight and Star Wars series Mandalorian, and streamers can continue to be the launching point for lower-budget Disney movies, including Hamilton and most recently Cheaper By Dozen remake
The Bad Guys Box Office Is Good News For Other 2022 Films (Including Lightyear)
The good news for Pixar fans is that the next animated feature film, light yearwill be released in theaters in 2022. There’s no doubt that Buzz Lightyear’s origin story will be a hit given its popularity in Toy story franchise, and the recent success of the film targeted at children means it has every chance of hitting the $1 billion mark, such as toy story 3 and toy story 4. If light year successful at the box office, then this might be a turning point for Disney to release all Pixar films in theaters before they are available on Disney+.
The current increase in the family film’s box office performance is also a good sign for other studios. Upcoming sequel to Illumination Minions: Rise of Gru and without their title Super mario the film is expected to do well—especially the first, which Universal has delayed by two years to have a proper theatrical release, given the one starring the wildly popular Minions. The studio should also be optimistic about mario adaptation in light of the recent success of video game films, in particular Sonic The Hedgehog and its sequels. Following success Bad People, family-friendly films will continue to be box office smashes, which is something Disney, and other studios, should consider before denying more original films hit theaters.
Next: Lightyear’s New Trailer Just Finished Emperor Zurg’s Debate
- The Year of Light (2022)Release date: June 17, 2022
- Minions: Rise of Gru (2022)Release date: 01 July 2022
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