VOD Graphics: The North, the Bad, and the Number One Lost City

The non-franchise film scores at home — a welcome sign in an industry often dominated by one IP blockbuster at a time.

Three recent theatrical releases, two of which have grossed over $50 million, all of which were in this weekend’s Top Ten theaters, share the #1 VOD chart spot among the lists we follow. This rare split was accompanied by another never-before-seen event that may never happen again.

“The Lost City” (Paramount), “The Northman” (Focus), and “The Bad Guys” (Universal), all available to watch for $19.99, took the top spot. That’s not unusual. But unprecedented is that only 11 films — one more than the minimum — have made the charts. And the weird movie in it does it because of a $0.99 one site promotion.

Three new releases pushed Sony off the top spot after two months. Since mid-March, both “Spider-Man: No Way Home” and “Uncharted”, both now $5.99, have led all charts except for one week on one site (Vudu, which is tabulated by revenue, the week in which “The Batman” debut).

Sony could easily top one or more charts next week. “Morbius” is due out on Tuesday, and “Uncharted” now reduced to $5.99 could see a resurgence after a strong home run.

Of the three #1 spots, “Bad Guys” (which is still #2 in theaters) is the only one in the top three of all charts. “The Lost City” actually only made the top three on Vudu. Time and alternatives make that clear.

Vudu listings are for the whole week, while iTunes and GooglePlay only cover today. Paramount released “Lost” on Tuesday, giving it a two-day start to the other two new releases. It hit #2 on iTunes before the others came out. Google Play has a few days lag, so its best position may still be ahead.

“Lost City”

most important

But Sandra Bullock/Channing Tatum’s adventure/romance is also streaming on Paramount+. The studio gives most of the marketing attention. It likely served as a competition, similar to when Warner Bros. released “The Batman” on the same day for HBO Max and VOD. As usual, with no concrete figures, this is speculative, but it seems the public is increasingly aware of the better deal for a one-month subscription to this streaming site compared to the higher one-time PVOD fees.

The lack of reach among the listed films meant that all but two made all three charts. Only “The Batman” (with two missing iTunes) and “Resident Evil: Welcome to Raccoon City” (Sony) on Google Play also ranked. The latter is #9 on iTunes on a special $0.99 deal right now.

Of the three new films, the most notable is “The Northman,” which grossed far less than “Bad Guys” or “Lost” in theaters but almost the same on VOD. That’s a bit of a surprise, as “Bad Guys” as a new family film might be expected to dominate. Universal (Focus is their subsidiary) is aggressive in bringing out the latest releases for home viewing, usually after three weeks. They did this with “Sing” even earlier this past January. The animated sequel hit is still on all the charts more than four months later.

“The Northman” looks like the kind of film that, even with a lower theatrical return, was greatly enhanced by that exposure. We’ll see if it manages to sustain it long term. If so, that would give Focus a hefty return for a film that reportedly cost $75 million or more. For “Bad Guys” and “Lost City”, the new earnings are a bonus after what the theaters have done. (Paramount waited 47 days to release a “City” which is similar to their standard strategy.)

Netflix returns to a list that’s dominated by original films. Five of their top six, led by Rebel Wilson-starring comedy “Senior Year,” were homemade, with four of them just this week.

As usual, this is an eclectic list. The sperm donor documentary “Our Father” is currently at #2. John Madden’s “Operation Mincemeat” (“Shakespeare in Love”) was #4, with “The Perfect Family,” a Spanish comedy #5. Their animated “Marmaduke” at #6 is in its second week.

For customers, the early 2022 VOD release “Borrego” (a botanist endangered when he’s kidnapped by drug mules) might as well be genuine. Unusual this week. Three of the four most-watched theater titles are from before 2000. Generally, streamers stick to newer titles in their shows from established studios. It’s not clear but they might reach out to them to expand what they have to offer.

iTunes and Google Play rank movies daily based on the number of transactions. This is the list for May 15th. The registered distributor is the current owner of the rights.

iTunes

1. Northerners (Focus) – $19.99

2. Uncharted (Sony) – $5.99

3. Bad People (Universal) – $19.99

4. The Lost City (Paramount) – $19.99

5. Spider-Man: No Way Home (Sony) – $5.99

6. Dogs (United Artists) – $5.99

7. The moon is falling (Lion’s Gate) – $5.99

8. Sing 2 (Universal) – $5.99

9. Resident Town: Welcome to Raccoon Town (Sony) – $0.99

10. Ambulance (Universal) – $19.99

Google Play

1. Bad People (Universal) – $19.99

2. Uncharted (Sony) – $5.99

3. Spider-Man: No Way Home (Sony) – $5.99

4. Northerners (Focus) – $19.99

5. The Lost City (Paramount) – $19.99

6. Dogs (United Artists) – $5.99

7. Sing 2 (Universal) – $5.99

8. Moonfall (Lion’s Gate) – $5.99

9. Batman (Warner Bros.) – $24.99

10. Ambulance (Universal) – $19.99

Vudu

Vudu’s ranking is based on revenue, not transactions, which increases VOD Premium titles. This list covers May 8-14

1. The Lost City (Paramount) – $19.99

2. Bad People (Universal) – $19.99

3. Northerners (Focus) – $19.99

4. Uncharted (Sony) – $5.99

5. Ambulance (Universal) – $19.99

6. Dogs (United Artists) – $5.99

7. Spider-Man: No Way Home (Sony) – $5.99

8. Moonfall (Lion’s Gate) – $5.99

9. Batman (Warner Bros.) – $24.99

10. Sing 2 (Universal) – $5.99

“senior year”

Netflix

Netflix Movies

Most viewed, current ranking on Netflix’s daily chart on Monday, May 16; The original includes Netflix-produced and acquired titles that were originally served in the US. Netflix publishes its own weekly top ten on Tuesdays by view time.

1. Senior Year (2022 Netflix original)

2. Our Father (Netflix original 2022)

3. Borrego (2002 VOD release)

4. Minced Meat Operation (2022 Netflix original UK)

5. Perfect Family (2022 Netflix original Spanish)

6. Marmaduke (2022 Netflix original animation)

7. Thief’s Nest (2018 theater release)

8. Congratulations Gilmore (1996 theatrical release)

9. US Marshal (1998 theatrical release)

10. Forrest Gump (1994 theatrical release)

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